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Why ERP Solutions Important to Your Bussiness? | Vulosoft

Every organization requires a solution that will aid the company to get the powerful and effective way of observing and controlling entire operations that are important in attaining synchronization and systematic approach. Large organizations are badly imperiled because of the poor systematic approach within the enterprise that results into wastage of time and money. If this sounds like your business or somewhere close to it, then it may be a perfect time to consider for an Enterprise Resource Planning Solution. ERP Solution India Every enterprise is hungry for proven methods to automate operations and enhance their customer’s experience that will lead to better rivalry place and growth. Every organization has unique requirements, but ERP software can help you meet most of the needs for better productivity and streamlined business. Switching to an integrated Retail and Distribution ERP software is a big step forward for many organizations but is also a sign of success.

ERP System will do the below for your business…..

Streamlined Accounts Department

The first notification will come from your Accounts Department. If your accountants rely on paper-based bills & sales orders and invest hours every week in manually entering the data in the system, it is the perfect time to save their efforts and your money by integrating an ERP system. It will cut the human errors and fasten the process. You can keep the financial reporting without any more frustration, errors and delays.

Accuracy in Records

If you’re a large organization with working modules like sales accounts, production, sales, marketing and so on, you’ll understand how much time and efforts it takes to keep your records correct and up to date. Integrating an ERP solutions will make sure you that your records will be kept in order and will be easy to find. It also helps organizations to keep track of important information, eliminate human errors and boredom and decrease unnecessary costs. This will lead to improved employee and customer satisfaction over time.

Managed Cost of Processes

Human errors are quite obvious when the processes are manual. These common mistakes by employees can result for a company into wastage of lots of money and decreased productivity. Also, you can take a complete record of cost and profit. That means, your cost management turns easier by identifying profitable customers, channels and products. And, cost & profit calculation will be on finger tips by getting a clear picture of your organizations cost drivers.

Seamless Sales and Customer Experience

Inventory Management is a real big issue when it comes to expansion of the business It is very essential to keep the right amount of product, at right time and exact location. If, there is imbalance at any operation it may cause a problem. Also, it will affect your customers and automatically your sales. An ERP system will help the in-house team to manage the inventory properly so that you can turn a happy client into a loyal customer.

Smoother business process!

One of the biggest problem in large locations in managing the business at different locations, different branches, different stores and at different time. As, the business expands it becomes more complex too. Hence, it takes time to be streamlined and it will affect your business to great folds. If you want your commerce to be the one that can respond to the changing needs rapidly, it is an alarming signal for your organization to opt for an Enterprise Resource Planning solution.

LOGIC ERP can serve as a perfect tool for companies all sizes and industry to make better decisions and fulfilling organizational goals. ERP today is not Nice to have but, it is a Must to have! Equipped with a fleet of exceptionally skilled and qualified hands of professionals, we are the pioneers in providing the best solutions in the form ERPs and Vertical-specific Software & Applications that bridges the gap between stores & headquarters, thereby making it easier to access real-time data & information across various stages.

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Email Marketing the best Platform to Lead Generation | Vulosoft

Phase I: Getting Permission

Of course, no email campaign was ever built without getting permission to get started, so first, we’ll need to focus on building a sizable email list.

There are many ways you can do this of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.

I can’t tell you which is the right or wrong answer in this case, but I can tell you that it’s important to have a clear purpose when asking for an address. This is where a strong call to action comes into play, and copywriting is super important.

  • What do I get when I give you my email address?
  • Are you going to spam me?
  • How often will you email me?
  • Will I get discounts?
  • Will I get the first crack at your beta?
  • Will you send me relevant offers or more junk?

These are the kinds of things you’ll need to address if you want to be successful in phase 1. Simply posting “enter your email for updates” isn’t going to get anyone excited to do so. Instead, consider sharing specifics:

Note the Clear and Concise Call to Action in the Examples Above

Take a look at the examples above and you’ll see that the first tells me I’m getting a free catalog and a series of reviews and special offers, while the 2nd tells me exactly when I’ll receive the newsletter updates. This is a far more specific, and effective, way of doing business.

A quick look at my own practices tells me that the offers I subscribe to most often are for:

  • Email Series’ (i.e. 6 Ways to Change the World)
  • Free Downloads
  • Free White Papers or eBooks
  • Update Lists (New Issue Notifications, Product Updates, New Releases)

Lastly, and Amazon does this really well, your customers make great candidates, so don’t forget to integrate some form of registration or email subscription as part of your purchasing process. Just remember to treat these addresses with special regard, which we’ll talk about in phase 2.

Get Whitelisted

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.

Furthermore, here are instructions from some of the more popular online providers:

  • AWeber
  • MailChimp
  • Constant Contact
  • Campaign Monitor
  • Blue Sky Factory
  • Emma

Phase II: Playing the Numbers Game

Manage Expectations with Follow-Up Efforts

Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.

 

Because I asked, I expect Hugh MacLeod to email his cartoons daily.

This is why the first follow-up email is so crucial to the success of your email marketing efforts. Almost all email service providers give you the option to create an autoresponder sequence, and it’s imperative that you take advantage of it.

The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It’s better to be long-winded and detailed than it is to be quick and unobtrusive, but if you can pull off quick and concise then more power to you.

From here, it’s simply a matter of living up to their expectations.

When to Pitch

If you’re going to get in the habit of pitching often, try to put yourself in the reader’s shoes. Ask yourself if your message is consistent with the expectations you’ve set. As I said before, Amazon does this well because they send relevant offers based on my buying habits. Those that send blind offers are far more likely to lose permission to keep doing so.

 

Notice how Amazon recommends products based on my prior buying habits.

Another option to consider is the value you’re providing. While Amazon can provide value in an offer, you might have to provide it with a newsletter or in linking to blog posts or other forms of media content.

Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it lose and reckless.

What’s in a Newsletter

 

The Sprouter Newsletter is a welcome addition to my inbox because they provide value through insights, updates, and new content. Each email is prefaced with an introduction and includes a list of great posts, local events, and hot startups.

While we’re on the topic of content, let’s talk about the difference between a good newsletter and a bad newsletter.

The first sign that you’ve received a bad newsletter is that you don’t recall ever asking to receive it. Typically, this happens when a business either fails to maintain a regular email routine or uses poor form and manually adds me to their list after receiving a business card or personal email.

I find that the most compelling newsletters are those that do a great job of mixing messaging and updates. For example, while the email might contain a list of product updates and images, it’s balanced by a personal message or friendly update.

As a rule of thumb, try to use your newsletter as a way to further your relationship with the reader/customer rather than to pitch them. Save the pitch for unique updates, offers, and announcements.

Using the Autoresponder

As a marketer myself, one of the issues I run into most often is that I forget to talk to my list until I have something to sell. Obviously, this is not ideal.

This is where an autoresponder can save you, and why I recommend scheduling content to be delivered on a consistent basis over the course of several months.

For example, Copyblogger offers a newsletter titled “Internet Marketing for Smart People,” and it contains a dozen plus great pieces on how to market better as an online entrepreneur. I can’t remember when I signed up, but I do know that I’ve received an occasional email at least once per month over the past 6 months.

The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. More than one per day and you’re probably mailing too much.

If you find yourself asking “will this email be one too many?” then it’s probably one too many.

Phase III: Segmentation and Analytics

Analytics

Notice the detailed daily statistics for an open rate on a recent AWeber campaign.

We’ve talked before about the importance of analytics in web copy, and email is no different. Every service provider I’ve ever worked with provides complimentary analytics.

Though they’re all important, the 3 most important to me are the open rate, click through rate (CTR), and unsubscribes.

Your open rate will tell you how well you’ve built your relationship; if the number is low, it means that people have started to delete upon receipt, which means you need to work harder on providing value and/or managing expectations.

If your CTR is low, it means that your message is either not targeted enough, or simply not getting through. In this case, focus on improving your copy.

If your unsubscription rate is high in relation to your opt-in rate, then you’ve passed the point of building value and writing good copy…you’ve got some serious work to do. If this is you, try to examine when people are leaving and take action based on those leaks.

If they’re leaving after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then re-work the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

Email analytics are critical in that if you’re paying attention, they’ll give you very specific clues as to what you’re doing wrong. Of course, the key variable here is “paying attention.”

Segmentation

If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups.

For example, the following are ways to segment a larger, more unified list:

  • Customer List (in comparison to leads)
  • Product Updates (in comparison to a customer list)
  • Newsletter
  • Daily Email List (in comparison to weekly, bi-weekly, monthly, etc)
  • HTML (yes, some people prefer the option for text)

In dividing your list in this manner, you give yourself the ability to send a more targeted communication. Some customers want both product and sales updates, while others might only want to hear about new versions. If you don’t give them the chance to choose, you risk losing them all together. Since customers make the best buyers, it’s fairly obvious why you want to keep them subscribed to your customer email list.

With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a 2nd pitch). You can also split test messaging amongst different groups in order to refine your best practices.

As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right. If you do, you’ll immediately separate yourself from the pack.

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Top Social Media Marketing Tactics That Make a World of Difference | Vulosoft

1. Tighter targeting in video marketing.

The video is one of those social media marketing trends that has continued to grow every year. According to Cisco, 82% of consumer video traffic will be a video this year. Many brands are working to take advantage of this. More than a quarter of brands not using video plan to implement it in 2018.

However, there is a chance that social video is among the social media marketing tactics reaching saturation. There are only so many videos that prospects can watch in a single day. Of the millions of hours of video uploaded to YouTube every year, only a fraction will ever be watched by more than a handful of people.

The key is to make sure your videos are seen by the right people instead of thinking in terms of audience size alone. There is no use in a video going “viral” if most of the viewers are not in your market. Better targeting will bring the right audience to you. It will also ensure that they take the actions you want after they watch.

Good use of keywords, high production values and timing your video releases all matter. Track your results and hone your technique. Over time, your videos will work harder for you.

2. Chatbots will join the conversation.

The Gartner Group predicts that 20% of content from businesses will be machine generated in 2018. They will interact with audiences in real time to provide information. They’ll send personalized messaging directly to users. Newer technology will give them human-like voices that can be customized to your brand.

There are already 100,000 chatbots active on Facebook Messenger every month. Millennials have been quick to adapt to chatbots, with three out of five already using them. Seventy-one percent say that they are interested in chatbot conversations with major brands.

social media marketing tactics

This is one of the social media marketing tactics that can work as well for small brands as big ones. Well-programmed chatbots can be there to answer user questions when you are not available. They can provide quick answers and even offer basic customer service. They can also reduce the load on your current customer service personnel. This leaves them free to focus on the areas where a human touch is needed.

3. Bluetooth beacons will connect with users in the real world.

While Bluetooth beacons have been hyped for several years, many predict that this is the year we’ll see wide adoption. Bluetooth technology is being added to lighting fixtures, the point of sale devices, signage and vending machines for a more seamless integration in retail and other spaces. The widespread use means that retailers will have more real-time marketing opportunities.

social media marketing tactics

A falling cost of ownership means that passive Bluetooth beacons, which do not rely on battery power, will become ubiquitous in packaging for pharmaceutical products, high-end cosmetics, and sports apparel. Beacons will be able to perform a wide array of social media marketing tactics. They can send a prompt to check in, post a photo or like a page. They can also serve friends’ recommendations or posts from your brand’s social media pages.

4. Custom Audience will allow for better targeting than ever before.

Facebook’s Custom Audience feature can allow you to use what you already know about your audience to improve how your content, both paid and unpaid, performs. Facebook allows you to import your own information from customer files, MailChimp, and other sources to provide a more complete picture of the people who you do business with. Leveraging tools like this is one of the social media marketing tactics that can give you a significant edge over the less tech-savvy competition.

Anyone who has run a paid campaign on Facebook or another platform knows how quickly the cost of clicks adds up. Without highly precise targeting, you can blow through a budget without anything to show for it.

Facebook’s Custom Audience feature can allow you to show your advertising on the platform to the people who are most likely to yield the sales that you are looking for. Say, for instance, that you had an ad that was clicked by men between the ages of 25 and 34 more often than any other group. However, you discovered that this group was half as likely to convert as women in the ages of 45 to 54. By eliminating the group that does not convert, you can cut your spending on ads and increase your conversion rate significantly.

5. Remarketing will increase conversions.

It can take several touches for a prospect to move from awareness to decision. Remarketing on social media channels can make it more likely that a past customer or an interested prospect will convert. Social media channels offer a range of tech solutions that can put your brand back in front of interested prospects. The brands that master these social media marketing tactics will win with higher conversions and a better return on their marketing investment.

Facebook, for instance, has a wealth of tools that can be used for remarketing. The Custom Audiences feature mentioned above can be used to direct customers based on their past website activity. You can serve different ads to see which are more likely to convert, send them to landing pages with second-chance offers or offer special discounts. By tracking what works on a second visit, you can make all of your Facebook advertising more effective.

6. Fleeting content will provide big engagement for your brand.

social media marketing tactics

Throughout the life of content marketing, there has been a strong emphasis on evergreen content. In a way, it makes sense. A brand that focused on evergreen content was building an evergrowing arsenal of blog posts, infographics, videos and other items that could be remixed and republished to new audiences. A blog with an impressive backlog of authoritative content, additionally, could show that your company had the staying power and trustworthiness that customer was seeking.

However, social media users are faced with mountains of content every day. They are more likely to engage with your content on the smaller screens of cell phones and tablets than they are on bigger formats like laptop and desktop computers.

On platforms like Snapchat, Facebook, and Instagram, users are unlikely to dig back into the history of what you have posted. Because of this, fleeting content has made a big splash. Filters and templates mean that it is easy to create highly engaging ephemera on the go. Consistent posting of small and relatable pieces of content will continue to be essential for keeping your brand at the top of prospects’ minds.

Snapchat first introduced social media marketing tactics that included temporary content in the form of stories that expire after 24 hours. Facebook and Instagram soon followed suit. During the first year of Instagram stories, the platform reported 20 million views per day. Experts predict that half of all Instagram users will be viewing stories by the end of 2018.

7. You’ll capitalize on voice search.

social media marketing tactics

According to Gartner, around one in three internet browsing sessions will be done without a keyboard by 2020. People will instead talk to their phones when they want to browse video on social media or do searches for products. To ensure that your company stays in the loop, switching to audio and video content on your social media channels of choice will be key.

For instance, instead of posting a series of text posts throughout the day, consider adding explainer videos to promote new products. A brand podcast will allow customers to learn more about your products without having to key in the search.

Sponsor spots on other hands-free social media content will also be important. It will be difficult for brands to get into the top three spots in search; instead, you can gain access by being touted at the beginning of the video, podcasts and other content from the channels that people follow on their social networks.

8. Influencer marketing will continue to benefit brands.

Social influencer marketing remains one of the highly effective social media marketing tactics. However, there are ways to use them effectively and ways that can wind up providing a poor ROI.

When choosing an influencer to work with, it is important to choose ones that have a following that is relevant to your business. Industry experts are key. Social media users are tired of seeing makeup gurus tout the newest protein shake. However, they may be more open to seeing niche products that are truly valued by the influencer.

The key is to go with someone relevant to your niche. In the toy niche, for instance, Ryan ToysReview is a winner. The channel, featuring six-year-old toy enthusiast Ryan, reviews dozens of toys each year. With over 10 million subscribers, he is one of the most-watched influencers on YouTube.

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#1 SEO Services Company India | Assured First Page Rankings‎

An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (SEO Services India for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.

At the most basic level, an SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which do not search engine friendly, but also guidance for going beyond addressing issues and making marked improvements in areas of content, link development, and overall organic search strategy.

It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO audit will catapult a website’s rankings to the top of search engine result pages (SERPs). Search engine optimization results take time and require diligent maintenance in order to produce reliable, and stable rankings.

Ready to find out how SEO can work for you? Request Details or check our SEO Packages

On-Page SEO

On-page (sometimes called on-site) search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation upon which a successful SEO campaign must be built. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. As mentioned in the previous section, to find a basic list of the areas that on-page optimization should cover, please refer to the  SEO Tutorial.

As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.

Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes.

SEO Content Development

SEO content development is the process of creating website content which can come in a variety of forms, including text (e.g. articles, white papers, essays, research documents, tutorials, and glossaries), infographics (information graphics), PDFs, searchable databases, web tools, and the like.

As you will note, the traditional definition of content (i.e. articles) is no longer appropriate, since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.

‘SEO content’ is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as “high-quality content”, which will, in turn, make earning and acquiring links much easier.

When looking for content that is going to help your SEO efforts, it is crucial to look for high-quality content; or more accurately, find people who are able to develop such content. Seeking out ‘SEO content’ can lead to content that is jammed full of keywords without much consideration for quality.

SEO content writing as a service can be useful if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.

Link Development

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a $500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can’t get link-work for $500 per month; however, it won’t be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.

Code Optimization

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc).

A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.

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